Betr Remedies: OTC Medication
with a Heart

One out of four people can’t afford the life-saving medications that their doctors prescribe. Expensive medications often expire on shelves and end up in landfills before they can get to the people who need them. By partnering with a group that gathers up those meds and distributes them to people in need, the founders of Betr were able to introduce a different kind of OTC medication with a message that resonates with today’s consumer. It’s no wonder that Betr captured the attention of retail.

Betr had already developed excellent branding and of course, they had their powerful story. With color-coded packaging, fun copy, and a unique selection of playful illustrations, Betr had everything they needed to take the next big step into retail...well, almost everything. The big question was how they would concisely tell their story while also making sure that the actual medication didn’t take a back seat.

In our initial meeting, we were able to identify what the primary messaging focus needed to be, then we went to work on building options for how to deliver that message and make a unique but functional fixture.

Part 01: Sketching

For these initial concepts, we wanted to do a general exploration of how the fixture could be visually organized to make identifying the medications as easy as possible. Using the brand’s color coding, we created options that featured bold separation of the categories.

Part 02: Refinement

After reviewing each of the initial concepts with Betr, we selected 2 of the concepts to move into full graphics and 3D construction. One concept used a horizontal layout for the medication categories, while the other featured a vertical layout. With both concepts being successfully on-brand, it would then come down to which offered a better shopping and informational experience for the consumer. Concept 02 was the winner!

Part 03: Production

Leveraging our extensive experience designing corrugated displays and using specialized packaging software, we engineered all of the components digitially and were able to assemble the display before spending any money/time on sampling. This process allowed us to not only validate proof of concept but also seamlessly and efficiently move into production.

Part 04: Award-Winning results

The Betr Remedies display shipped to 2,000 Walmart stores and had an immediate impact on the brand and on the OTC category, winning an Omni Shopper Award along the way. The successful launch led to another partnership between Tandem Thinking and Betr to create an in-aisle display that would expand the brand’s presence even more.

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