Jeff Weisling

President & Founding Partner

From Madison to Chicago. Growing up in Wisconsin, I attended the University of Wisconsin-Madison where I received my BFA in graphic design. During my final two years at Madison, I was fortunate to study under renowned designer John Rieben, who convinced me to start my career in Chicago—landing my first design job at a company called High Sierra. I would spend the next 20+ years at the company and eventually became Vice President of Visual Communications. A family-owned manufacturer of bags, High Sierra allowed me to learn how to be a professional, collaborator, manager, and mentor.

Belts, wallets, ties, and more. Leaving High Sierra for a new adventure with a larger company, I found myself at Randa Accessories. Randa, the world’s largest men’s accessories company, has over 20 licensed brands across multiple categories which included gifting. Through my vision, my team and I were able to take an insignificant category and grow it exponentially into a seasonal powerhouse. Over six years, that gift business provided me with a crash course in storytelling, packaging design, retail presentation, and creating big ideas.

The Lightbulb moment! Utilizing the unique approach I developed at Randa, I set out to build an agency that would help companies develop and present ideas in a more impactful way. Years in the making, Tandem Thinking brings together everything I learned from my early days in Madison to now.